NCADV is the voice of victims and survivors. A catalyst for changing society to have zero tolerance for domestic violence.
The objective was to create a visual identity and campaign that encouraged people to speak up.
Thus, the campaign “#LoveShouldntHurt” was created to support survivors and victims of domestic violence and to spread awareness and to create a non-tolerable community who stand against this epidemic. This hashtag is inclusive of everyone regardless of gender, age, and race. I wanted to create something that wasn’t gender specific and didn’t leave any possible victims out. #LoveShouldntHurt can be seen on our social media posts and out in public on totes, hoodies, and shirts to keep the message going.